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2023短剧营销速成指南报告-巨量引擎(附下载)

  • 2026-02-04 09:52:46
2023短剧营销速成指南报告-巨量引擎(附下载)

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导读：报告显示，2023年，短剧市场规模超过370亿元，同比增长268%，这一数据无疑彰显了短剧营销的巨大潜能。目前短剧行业不仅摆脱了曾经的野蛮生长，更成为品牌传播与用户互动的新战场。短剧营销在各个领域崭露头角，从美妆护肤到汽车3C，通过短剧，品牌们实现了令人艳羡的市场效应，不仅观看量常破亿，还大幅提升了品牌认知度与关注度。但面对市场上类型多元、质量参差的短剧，品牌如何选择合适的赛道，成为了营销布局的关键第一步。报告显示，短剧市场每天平均上线2.7部作品，要识别真正的精品绝非易事。一部优秀的短剧，既要凝练长剧集的深度和质感，又要适应短视频的快节奏和强定制属性。

来源:巨量引擎


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  1. CONNECT:[ UseTime:0.000578s ] mysql:host=127.0.0.1;port=3306;dbname=e_yeyulingfeng;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.001429s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.011067s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.005840s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.001359s ]
  6. SELECT * FROM `set` [ RunTime:0.001201s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.001548s ]
  8. SELECT * FROM `article` WHERE `id` = 457799 LIMIT 1 [ RunTime:0.002430s ]
  9. UPDATE `article` SET `lasttime` = 1770211002 WHERE `id` = 457799 [ RunTime:0.009533s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 66 LIMIT 1 [ RunTime:0.000239s ]
  11. SELECT * FROM `article` WHERE `id` < 457799 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000777s ]
  12. SELECT * FROM `article` WHERE `id` > 457799 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.000374s ]
  13. SELECT * FROM `article` WHERE `id` < 457799 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.000887s ]
  14. SELECT * FROM `article` WHERE `id` < 457799 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.003622s ]
  15. SELECT * FROM `article` WHERE `id` < 457799 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.008665s ]
0.191662s